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the 0 hour challenge updates feed
These are my updates on my personal 0 hour challenge.
Matt Kohn
June 18, 2025
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INTRODUCING THE 0 HOUR CHALLENGE —
I'm publicly challenging myself to fully embody the 0 hour way in my life and my brand — while documenting the journey in real time.
To learn more about what the 0 Hour Challenge is and why I started it, check out this blog. To summarize, these are the terms for my challenge:
60 Day Sprint Make It Happen
✅ Brand 100% automated + asynchronous
✅ 4FS: Fun + Family + Flow + Fitness Every Day
✅ 0 Hours Non-Zone of Genius Time (0 meetings, 0 admin or management)
✅ Daily Growth: new leads + sales + wins daily without me, sales calls or team
I'll document / share / curate all the wins/failures/lessons from the community and challenge every week on Friday at 11:11 AM EST.
EPISODE #01-04 - May 21 2025 11:11AM
TIME REMAINING: 42 DAYS | 70%
CHALLENGE:
60 Day Sprint Make It Happen
✅ Brand 100% automated + asynchronous
✅ 4FS: Fun + Family + Flow + Fitness Every Day
✅ 0 Hours Non-Zone of Genius Time (0 meetings, 0 admin or management)
✅ Daily Growth: new leads + sales + wins daily without me, sales calls or team
I'll document / share / curate all the wins/failures/lessons from the community and challenge every week on Friday at 11:11 AM EST.
SUMMARY:
So I’m several weeks deep into my 0 Hour Challenge. It’s been a challenge. Tons of wins, tons of self sabotage trying to keep me stuck.
I realized that I had a huge fear of letting go and compensated by being a perfectionist and trying to control everything.
But I discovered that these were both surface level issues. The underlying problem was not fear but unworthiness.
I subconsciously believed in unworthiness and so I had to appear perfect to be valuable.
Appearing to be perfect is what drove my compulsive overthinking and over-optimization when what I really needed was simple, but scary:
Let go of the fear and the unworthiness. Not by shaming it out, but by loving it out. Accepting the fear and the unworthiness as part of the journey I had to learn from.
For example, this initial update is late. I got overwhelmed trying to do too much, so I prioritized implementing the challenge instead of writing about it.
Not stoked about it, but it is what it is. I’m learning, and I promised real, not perfect. Maybe that’s an excuse, but onward.
SUMMARY:
BIGGEST WINS
More Fun + Family Time:
Train rides with Mom/mom + Noah
Air & Space Museum
Petting farm
Rebuilt Brand UX
Rebuilt Brand OS
Finished our 0 Hour Blueprint POC - $20K from Google to Build It
PR’d ATG Squat - #275 x 8 @ 182 bodyweight
Built an Overnight Army - Got 214 Applicants in 3 Days
BIGGEST CHALLENGES
Self Sabotage - Endless Optimizations
Inconsistent Schedule - Late Night / Morning Wake Up
Trial Tasks / Vetting
BIGGEST OPPORTUNITIES
Trial New Recruits
Reactivate Community
Turn on Automated Inbound + Outbound
MOST IMPORTANT LESSONS
Remembering > Learning
Fear / Reality = Not Real
The Fears
Everything = In Your Mind
Letting Go = Leveling Up
Let go of everything that does not serve you.
YOUR OPEN INVITATION TO JOIN THE 0 HOUR CHALLENGE —
This isn’t a personal challenge, you’re invited to join the quest to 00:00.
This is a global, open source rebellion against the rat race.
If I win, you win.
If I fail, you still win.
Because either way, you'll see what’s real.
By the end of this challenge, my hope is to have helped myself and as many others as possible get to 00:00.
This isn’t just personal evolution.
This is planetary revolution.
No more scrolling.
No more waiting.
The portal is open.
The clock is at 00:00.
Are you joining us or what?
Free Bonus: Get Your Custom Roadmap to Become a Full Time Rebel in <1 Minute
Answer a few Q's to get a personalized roadmap to escape the rat race, stop trading time for money and achieve time freedom in < 60 seconds.