Bonus Content

Subscribers get access to the exact email sequence we used to create an 8-figure pipeline in 26 days that later led to millions in new business. Click for instant access!

Brand Introduction

SteelCon is an innovative family-owned steel engineering and manufacturing firm based in Canada. Their product SinBeam is up to 30% lighter weight than traditional steel allowing for higher cost effectiveness and faster project implementation while minimizing the carbon footprint of commercial development projects.

Problem

Despite having a revolutionary industry and world-changing product, SteelCon was struggling to generate new business outside of referrals from their immediate, local network.

Solution

SteelCon realized they needed to find a reliable way to generate qualified leads and sales opportunities outside of their existing network.

We did our initial research to develop and implement a go to market and lead generation strategy that allowed them to expand and grow their client base in Canada and the USA.

Results

In less than one month after launching our email outreach campaign, SteelCon generated more than 12 qualified leads leading to proposals and sales opportunities worth over 8-figures. A couple months later, SteelCon let us know that they were quoting and closing on multiple 7-figure projects with one of these new opportunities.

Process

Here’s the process we implemented:

Step 1. Market Research & Strategy Development 

We researched our client's industry and competitive landscape in order to identify the opportunity gaps for them to make the competition irrelevant.

Step 2. Develop Your Avatar

As always, we began by defining the ideal client avatar in detail, including both demographics and psychographics, to craft a story-driven message that resonates.

Step 3. Develop Your List 

After defining our client's avatar, we produced a high quality, pre-vetted list of 500 perfect prospects that matched our client's targeting criteria.

Step 4. Develop Your Positioning, Messaging & Copywriting 

After research, we refined our client's positioning and messaging from "a market of many" to a "market of one" and wrote a hyper-personalized sales outreach sequence designed to stand out from the crowd and generate responses from qualified leads.

Step 5. Launch Your Business Development Campaign 

We launched a multi-step business development test campaign to a small list of 500 targeted prospects in order to generate interest in our client's service offerings.

Step 6. Convert New Leads 

After prospects responded, our team responded, pre-qualify leads based on our client's criteria and set warm discovery calls on our client's calendar.

This was the exact process that generated these results:

• 2% Outreach to Lead Conversion Rate

• 12 Sales Qualified Leads

• 8-Figure Sales Pipeline

• 7-Figures New Business

Bonus Content Access