Imagine building your online brand presence from 0 to complete in 2.5 months without making a single hire…
Complete means your presence automatically educates the market and grows your pipeline through an ecosystem of assets like a branded website, lead magnets, demo funnel, content assets, landing pages and more.
This is exactly what we helped Lateral Fulfillment achieve after partnering with our Studio and saving over $100,000 in monthly payroll vs. the ‘do it all’ in-house approach.
Unlike the usual vague “design refresh” stories, this case study shows the exact brand assets, funnel pages, and copy we built — plus the step-by-step process we used to educate, attract, and convert high-end DTC brands. Here’s a preview of everything:
Before vs. After Transformation
The Challenge
Lateral Fulfillment, owned by a private equity firm, needed to build a high-converting, premium brand to attract top-tier ecommerce partners in the U.S.
Their leadership faced a critical decision: Do we build an expensive in-house team from scratch—or take a smarter, faster, more cost-effective route?
They chose us.
Instead of hiring a full internal team, they partnered with us to execute the full vision and save over $100,000/month by replacing:
CMO ($25K/mo)
Creative Director ($6K/mo)
Creative Team ($20K/mo)
COO ($26K/mo)
Marketing Director ($11K/mo)
Biz Dev Team ($20K/mo)
🎯 Targeting & Positioning Strategy
Position Lateral Fulfillment as the go-to Section 321 partner for high-end DTC ecommerce brands.
But they needed clarity in messaging, credibility in presentation, and a complete go-to-market system that could generate and close deals.
We refined their positioning to stand out in a crowded market while speaking directly to fast growth DTC ecommerce brands looking to grow by optimizing fulfillment through Section 321.
Positioning Statement: “The smarter way to fulfill to your U.S. customers.”
To quickly get this messaging across, we also produced an animated explainer video optimized for mobile which you can see here:
🧩 Deliverables
Here’s the above video showcasing all the deliverables
Brand Foundation
Market Research & Persona Definition Clear personas to guide all messaging, content, and GTM.
Brand Positioning & Messaging Framed for clarity, credibility, and conversion in a high-trust logistics space.
Website Copy & Wireframes Clear explanations of the offer and process with user-friendly, high-converting structure.
UX & Design System
Branded Icons Visual cohesion across web, social, and presentations.
Isometric Fulfillment Process Graphic Simplified a complex logistical process visually for fast comprehension.
Full Website Design A premium, modern site with dark/light modes, responsive across all devices.
Interactive Animations Logistics-themed elements like animated globes and packages to elevate UX.
Conversion Infrastructure
Explainer Video Mobile-first video explaining Section 321 in plain terms.
Lead Magnets & Resources
Fulfillment Optimization Guide
Section 321 101
Success Checklist
Portal Demo
3-Page Funnel
Clickable sales deck
Calendar booking
Confirmation page with prep content
Product Demo Interactive walkthrough to build trust and accelerate buying decisions.
Tech Stack Installation
Webflow (editable, scalable)
Google Analytics
Microsoft Clarity (for CRO insights)
The Outcome
By the conclusion of one Automator sprint implementation, Lateral Fulfillment had a fully-installed operating system for their brand identity and sales conversion:
✅ Premium online presence to build credibility with partners and investors
✅ Full-funnel lead generation assets to educate and convert cold prospects
✅ Sales-ready infrastructure with demo and appointment flow
✅ Entire in-house team replaced with a single, integrated solution
✅ 16 new inbound leads through the website pages we created
This partner implementation didn’t just save money — it unlocked momentum, clarity, and a GTM foundation that’s now fully scalable.