How to Engineer Your Brand, Website & UX for a $11.9M Fundraising Round: Fintech Web Design Case Study

Dream Payment’s Transformation

How Dream Payment Repositioned Their Brand and Raised $11.9M by Overhauling Their UX and Website

When Dream Payment, a Canadian-based Series A fintech company, decided to expand into the U.S. market, they faced a major challenge: their brand, website, and product UX were no longer aligned with their growth ambitions. The visual identity and digital experience felt outdated, and it didn’t reflect the credibility or premium positioning needed to earn trust in a competitive U.S. fintech landscape.

Over a six-month partnership, we redesigned nearly every aspect of their brand presence—executing close to a dozen projects, including a full website and UX overhaul. The result? Dream Payments emerged with a completely revitalized identity, and shortly after the engagement ended, they raised $11.9M.

The transformation was executed through our Brand Engineering process, which was designed to operate autonomously with minimal lift from their internal team. Dream simply reviewed and approved deliverables—we handled the rest.

Client: Dream Payment

Dream Payment is a fast-growing fintech company originally headquartered in Canada. As a Series A venture, they were expanding into the U.S. market with plans to compete at the enterprise level.

Christian Ali, Chief Marketing Officer at Dream, was referred to us by a mutual contact. He was specifically looking for a reliable design partner to elevate the company’s brand and product experience across multiple touchpoints as they entered the U.S. market.

He was drawn to the premium aesthetic of our past projects and wanted to apply that same level of execution to Dream Payments. The goal was clear: reimagine the entire experience—from brand visuals to product UX—to reflect the scale and vision of a company moving into a global market.

Problem: Outdated Brand & UX That Held Back Growth

As Dream Payment expanded beyond Canada into the U.S. market, they encountered a critical roadblock: their brand identity, website, and product UX weren’t built to support enterprise-level growth. These touchpoints didn’t reflect the premium positioning expected in the highly competitive U.S. fintech space.

The company’s leadership team recognized that their current visual and user experience made it difficult to inspire trust from partners, users, and especially investors. Their product worked, their business was growing, but the brand looked and felt misaligned with the momentum they were building.

Dream Payment wanted to evolve from a functional fintech product into a premium, trusted financial services platform. But years of layered design work and internal iterations had created an outdated user interface and an underwhelming brand presence.

What Wasn’t Working

Dream had previously worked with other designers and teams, but those efforts didn’t deliver the brand clarity or UX cohesion they were after. They had tried to update their web presence incrementally but struggled to find a reliable, scalable partner who could handle both strategy and execution across multiple large design projects.

They were asking critical questions like:

• “Do you have fintech industry-specific experience?”

• “Can you work on multiple projects at once?”

• “Do you have UX and UI capabilities, not just design?”
  

  These concerns stemmed from real limitations they’d faced in the past—teams that couldn’t scale, lacked fintech knowledge, or only specialized in surface-level aesthetics without real UX expertise.

The Desired Outcome

Dream wasn’t just looking for a design facelift. They needed:

• A premium, cohesive digital experience

• A partner who could manage multiple initiatives simultaneously

• A proven process that worked without requiring constant oversight

The goal was to create a brand that looked and felt as credible as their technology—and one that would perform in U.S. markets where first impressions matter.

They needed to move fast, but without cutting corners.

Why Dream Payment Chose Different Hunger

Christian Ali, CMO of Dream Payment, was referred to us by a trusted contact. He was actively looking for a reliable design partner who could support the company’s U.S. expansion with the quality, speed, and experience required for a high-stakes fintech rebrand.

He was drawn to the premium aesthetic of our past client work and wanted that same design caliber applied to Dream’s brand, website, and product UX. However, he had a few important questions before moving forward:

• Did we have fintech-specific experience?

• Could we manage multiple projects at once?

• Did we offer a process rooted in user experience and interface design, not just visuals?

To address these concerns, we showed examples of our prior fintech work, explained our global team structure capable of executing dozens of projects simultaneously, and walked him through our full design process:
Discovery → UX → Design → Development

That clarity and structure gave Dream Payment the confidence to move forward.

The Solution: Brand Engineering™

Dream implemented our full Brand Engineering system—a structured framework designed to reposition companies as premium, trustworthy authorities through high-conversion brand and UX design.

This solution wasn’t a surface-level rebrand. It addressed the full experience of how the Dream Payments brand showed up online—ensuring every interaction built credibility and aligned with their new market goals.

We delivered work autonomously across nearly a dozen initiatives. Dream only needed to review and approve deliverables as they were completed—freeing their team to stay focused on growth.

Process

We executed Dream’s transformation in four primary stages:

1. Discovery – We kicked off the engagement by understanding Dream’s current UX, brand challenges, and market expansion goals.

2. UX – We designed a user experience flow that aligned with U.S. market expectations and clearly communicated Dream’s value to new users and stakeholders.

3. Design – We applied a modern, premium visual identity across all core assets—including website UI and product interfaces.

4. Development – All approved designs were handed off for development to ensure continuity and performance across platforms.

In total, we delivered close to a dozen individual projects across the brand, website, and product UX — all within a six-month period.

Resources

Dream Payment benefited from the following resources throughout the engagement:

• A global team of designers, strategists, and project managers working in parallel across deliverables

• A clear and repeatable Brand Engineering framework that allowed for fast approvals and high trust

• A scalable, autonomous delivery model—no micromanaging, just execution

This lean, effective setup allowed Dream to execute a full transformation without slowing down internal operations.

Results & Outcomes

Over a six-month partnership, we executed close to a dozen projects for Dream Payments, including a complete rebrand, full website redesign, and overhaul of their product UX. This work repositioned them as a premium fintech brand ready for U.S. expansion.

✅ Shortly after the engagement concluded, Dream Payments raised $11.9M in funding.

The Brand Engineering system allowed Dream to show up with confidence across all touchpoints—building trust with users, partners, and investors without overextending their internal team.

Long-Term Impact

Dream Payment walked away with:

• A scalable, premium brand presence

• A future-ready UX that aligned with investor and user expectations

• The infrastructure to confidently support their growth into the U.S. market

This wasn't a quick design job—it was a full-stack transformation delivered through a high-leverage, autonomous system.

Conclusion & Next Steps

Dream Payment’s case proves what’s possible when strategy, UX, and brand are engineered with precision. Instead of chasing shiny design trends or one-off projects, they invested in the infrastructure that allowed their product—and their vision—to scale.

Want to implement the same playbook we ran for Dream Payments for your brand? 👇 Choose your next step below:

Want to Install the Same Systems We Used to Help Dream Re-Engineer Their Brand, Website and UX? Take the 0 Hour Brand Challenge 👇

Want an Fractional or Dedicated Brand Engineering Partner? Apply to Partner with 0 Hour Studio 👇