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how to escape the rat race, stop trading time for money & live on your terms

Get the cheatcode + roadmap proven by 1000s of Rebels to escape the rat race, bootstrap automated brands & live on your terms 24/7. Seen in Huffington Post, Inc, The Next Web & more.

Free Bonus: Get Your Customized Roadmap to Escape the Rat Race in <1 Minute

❌ You Were Not Born to Sell Your Soul for a Paycheck

This is your sign from the universe to go all in.

Because you were born to create your own reality.

But they trained you to trade your time for money — because a free human can’t be and controlled.

They built a system to enslave your mind, body, and energy… and called it "success."

Around here that’s called modern slavery with better marketing. Data backs us up:

  • 83% suffer from work-related stress. (American Institute of Stress)

  • 68% work during vacations. (LifeHack Method)

  • 62% live paycheck to paycheck. (CNBC)

  • 61% can’t cover a $1,000 emergency expense. (Bankrate)

This can’t be success.

You telling me you were born to spend your life chained to a desk…

To sacrifice your health, your joy, your time with loved ones — for that?

A steady paycheck and a shiny fucking watch?

Come on now. Let’s be even a tiny bit honest.

So what is the way to escape?

Transcend the rat race.

This begins by waking up to a truth they never wanted you to realize:

REALITY IS NOT REAL

ALBERT EINSTEIN

❌ Reality is Not Real, It is an Illusion

Reality isn’t real, BRUH - Albert Einstein

Albert Einstein said “Reality is an illusion, albeit a persistent one."

Here’s what he meant with a practical, real world example:

At the atomic level, everything you see, touch, and feel is pure energy.

Zoom in 1,000x into an atom — you’ll find energy.
Zoom out 1,000x into the farthest galaxy — you’ll find energy.

Which means:

Reality isn’t in a fixed state.
Reality is always changing.

Let’s dive deeper on this concept to embed it into your hardware forever.

Reality as a mirror. A changing, dynamic reflection of your identity.

Your identity is who you are internally — your beliefs, your behaviors and your identity.

This is why most people never live the life they truly want.

They spend their energy and time trying to fix a broken mirror and do not realize the truth: you were never broken.

You just have forgotten who you are. Why?

Because you’ve been brainwashed since the day you were born…. I AM NOT ENOUGH

This belief of unworthiness makes you self sabotage and stay trapped in your current reality.

I know because it did for me…

All of this happened to me. HBU?

I tried to do and get more stuff.
I got more courses and coaching.
I tried to buy stuff to fill my void inside.
I started waking up at 5:69 AM for cold showers.
I chanted and wrote out affirmations I didn’t believe.
I sprinted through productivity hacks and dopamine detoxes.
I posted highlights and memes while secretly hating myself.
I binged Joe Dispenza and Tony Robbins and got disappointed if results didn’t happen fast enough.

All beautiful intentions. But I was trying to fix the mirror, not myself.

I was trying hard but dying harder.

So I learned the lesson I needed to learn:

More doing is not the way to more being.

DOING ≠ BEING

What this means in simple ppl terms:

You can’t outhustle limiting beliefs.
You can’t hack your way to wholeness.
You can’t outmanifest an unhealed wound.

But you can ask the mirror of truth called reality - who was I born to become so I must do what I was born to do?

Then shut the fuck up, listen and wait for the mirror to tell you the truth.

All I’m Offering is the Truth, Nothing More

This is why the Rat Race is so deadly.

It brainwashes you, then keeps you trapped in the never ending pursuit of more, when less was what you needed…

This lie has brought me and people in my life great suffering:

One of my best friends and business partners killed himself because of this. And it almost killed me multiple times in many senses of the word.

This was my wake up call.

I like you and every other human on planet Earth was brainwashed to believe lies about myself and my reality.

Remember —> DOING ≠ BEING

Freedom doesn't come from addition.
It comes from subtraction.

You win by getting to Zero:

Zero fear.
Zero time.
Zero noise.
Zero distraction.
Zero resistance.

Just stillness, presence and peace.

This is what becoming a Father to my son Noah taught me.

He’s two and already my #1 teacher.

He showed me that when you are born, you show up to this world you’re starting at 0, a complete yet beautiful, blank and empty canvas.

We start from that moment at 0 and everything from there on out?

Brainwashing 😂 For better or worse…

❌ Your Beliefs are Not Yours: U R BRAINWASHED

According to Harvard psychologists, 95% of your subconscious identity — how you think, feel, and act — was programmed through brainwashing (er, conditioning).

This means your beliefs... are not even yours.

They were downloaded into you before you even had the chance to choose.

The fears running your life? They aren’t yours either… Maybe these feel familiar:

  • Not being good enough.

  • Not being smart enough.

  • Not being "successful" enough.

  • That working harder and longer is "noble."

  • That security matters more than sovereignty.

  • That suffering is the way to peace and success.

  • That your dreams are dangerous and irresponsible.

  • That status (credibility, titles and trophies) is what makes you valuable.

You didn’t ask for these beliefs. They were installed like malware in your mind from:

Family.
Teachers.
Bosses.
Friends.
Society.

Not out of evil — but out of survival.

They wanted to keep you safe, so you inherited their fears, their rules and their rat race.

And without realizing it, you became a prisoner inside an invisible prison —
chasing dreams that were never even yours.

But here’s the truth they tried to bury and that you’re scared to accept:

You were never broken.
You were always whole.
You just forgot who you are.

Now, you have arrived at a fork in the road and it’s time for your next move, Player 1:

❌ Live and Die a Rat: Old World Order — where you're trapped in the rat race by fear, chasing time, chasing money, chasing worth.

Or:

✅ Become a Rebel: The Rebel World Order — where you reject labels, transcend limitations and reclaim your divine rights to create reality

because

YEEEEEUH MON

For the last 2-10 years, I’ve been quietly building the ecosystem I wish I had when I chose this path in 2016.

Now it’s time to get out of the way share it with the world.

Supporting Rebels is why Different Hunger exists and why it will never die.

So if you’ve made it this far, that means you’re one of us.

Here’s your invitation to join the Rebellion and escape the rat race…

 Join the Global Rebellion to Live on Your Own Terms

Different Hunger has always been about one thing: living on your terms.

In the beginning, it was inspired by the 4-Hour Workweek - freedom of time, freedom of place, freedom of income.

But today, that freedom has transcended from 4 hours... to zero.

This is no longer about working less.

This is about being fully present and becoming nobody.

Because what's the point of building a business if it doesn't fund your freedom?
What's the point of making money if you can't spend it with the people you love?
What's the point of success if you can’t be fully alive to enjoy it?

We aren’t just escaping hustle culture. We’re not just escaping the rat race. We’re escaping 3D reality altogether.

The Rebel movement is about rejecting society’s fake success formula — money, status, fame — and reclaiming what actually matters:

Time. Peace. Love.

Our mission is to guide humanity back to 00:00:

Zero ego.

Zero fear.

Zero limits.

Zero resistance.

Just flow, peace and presence…

Here’s the cheatcode to life that Bob, Einstein and Noah gave to me:

00:00 | 1440 | 24 | 7 | 365

Presence x 1440 minutes per day, 24 hours per day, 7 days per week, 365 days per year.

No faking. No chasing. No grinding. No “when __ happens I’ll _”

If this resonates, then you are why Different Hunger exists. Click here to join the community and the Rebellion.

Now let’s breakdown exactly how you can live at 00:00, whether you’ve got $0, 0 time or 0 idea of WTF to do next…

Introducing The 00:00 Roadmap

Not more money.

Not more growth.

Just more fun and flow.

This is why I created the 0 Hour Operating System.

Think: The 4-Hour Workweek meets AI, automation + brand building + spirituality.

Here’s the TLDR (get the full roadmap here):

  1. Replace your Fear with Confidence to FREE YOUR MIND

  2. Replace Chaos with Order to FREE YOUR TIME

  3. Replace Hustle with Autonomy to PRODUCTIZE YOUR INCOME

FREE YOUR MIND + FREE YOUR TIME + PRODUCTIZE YOUR $$$ = FREEDOM

This operating system has been tested across many lifetimes and created with love. To make it as easy as possible for you to get started, I created the 0 Hour Roadmap.

Once you submit the form, you will be redirected to a Google Doc for your current level that provides you with a holistic, step by step roadmap.

You can convert every action item into a Google Task on your calendar in 2 clicks.

Demo of the 0 Hour Roadmap Generator - Click to Get Access Here

Introducing the 0 Hour Challenge

So I’m going to quit messing around and get back to what has already forced me to level up before: a public challenge.

Here’s the deal: I'm publicly challenging myself to fully embody 0 HR in my life and my brand — while documenting every raw, real step in real time.

THE WHY —

Let me be real - I created the entire 0 Hour system to solve my own, ongoing problems of ADHD / anxiety / burn out and overwhelm as a creative, entrepreneur and Father.

I'm not here to impress you.
I'm here because I'm done lying to myself.

I haven’t been going all in and been letting fear win.

Not anymore.

This challenge isn’t about proving I'm perfect.
It's about proving what's possible when you finally say F-IT and go all in.

For my family.

For my future.

For my present.

For every rebel who refuses to die with their music inside them.

THE CHALLENGE TERMS —

Here are my non-negotiable terms for the challenge:

  • 60 Day Sprint Make It Happen

  • ✅ Brand 100% automated + asynchronous

  • ✅ 4FS: Fun + Family + Flow + Fitness Every Day

  • ✅ 0 Hours Non-Zone of Genius Time (0 meetings, 0 admin or management)

  • ✅ Daily Growth: new leads + sales + wins daily without me, sales calls or team

  • I'll document / share / curate all the wins/failures/lessons from the community and challenge every week on Friday at 11:11 AM EST.

YOUR INVITATION TO JOIN THE 0 HOUR CHALLENGE —

This isn’t a personal challenge, you’re invited to join the quest to 00:00.

This is a global, open source rebellion against the rat race.

If I win, you win.
If I fail, you still win.
Because either way, you'll see what’s real.

By the end of this challenge, my hope is to have helped myself and as many others as possible get to 00:00.

This isn’t just personal evolution.
This is planetary revolution.

No more scrolling.
No more waiting.

The portal is open.
The clock is at 00:00.
Are you joining us or what?

Free Bonus: Get Your Custom Roadmap to Become a Full Time Rebel in <1 Minute

Answer a few Q's to get a personalized roadmap to escape the rat race, stop trading time for money and achieve time freedom in < 60 seconds.